SEO benefits of Responsive Web Design

Mobile has emerged as a crucial factor for web browsing as more than 60% of queries on search engines are coming from mobile devices.

It is no doubt to say that users are now addicted to smartphones and tablets and that is not going to change in near future.

In this mobile-first era, responsive design is no longer a new concept. Instead, it has become a standard component of digital marketing techniques.

More than 60% of websites on search engines face the problem of maximum bounce rate just because these websites are not responsive or are not optimized.

You need to shift your web design to a responsive web design to improve your ranking on SERP.

Here in this article, you are going to know the key benefits of responsive web design that boost SEO:

Minimize Bounce Rate

When a user visits your website from a mobile device and if your website is not responsive, then there is a high chance that the user will return to the results pages. This is called a bounce in SEO.

When it happens, Google notices that your site might not be delivering the relevant information or your website is not opening properly as a result this causes your website to slip down from SERPs.

But if you make your website responsive by hiring a web designer or a web design company, then you will not only be able to improve your online visibility but also protect your ranking on search engine results pages.

Eliminates Duplicate Content

When you have a desktop website and a mobile website then there is a high chance of getting a penalty from google for duplicate content.

This happens because both the websites will have the same content even if you have different URLs.

The duplicate content will harm your rankings if you do not incorporate a mobile responsive design on your website.

By making your website responsive, it will help you with the problem of having duplicate content because now you will only use a single URL regardless of the device used by the user.

Improved Site Usability

If you make your website responsive then a user will stay on your website for a longer time.

Google recognizes dwell time as an important indicator for a site’s value for any given query.

A responsive web design makes your website much easier for users to read and navigate.

Faster Page Speed

Fast-loading websites are preferred in search results.

Every website must be optimized to load as quickly as possible to reduce bounce rate and improve the rankings on SERPs.

So, websites that are mobile-responsive will load faster on any device and it will result in a positive user experience and thus boost SEO.

Boosts Social Sharing

It will make it easier for users to share your content or pages on social media if you have a mobile responsive website that could possibly help you in getting more visitors on your site.

Having more visitors will help search engines understand that your website could be trusted and has content that is liked by the users.

As a result it will be highly favored on SERPs and benefits your SEO.