SEO Trends in 2021

Seo trends 2021

Search engine optimization is the mechanism of getting organic traffic to your websites.

You want people, who are typing keywords which are relevant to your business into the search engines, to see your website immediately.

YES! YES! 2020 was a difficult, stressful year, I know.

So now that we have looked back at 2020, let's move on to some of the top SEO trends for 2021.

Artificial Intelligence will have greater impact on SEO

BERT has proved to be highly effective in evaluating the exact intent of a query. It is also the algorithm responsible for passage indexing.

A significant passage can be taken from a largely irrelevant page. Now that Burt has a deep understanding of natural language, the content we publish does not require much assistance from SEO.

You need to influence and engage readers with useful, well-organized content. A good seo agency can help you assess page strength based on points like readability, backlinks, and more.

Voice search optimization


Around 111.8 million people use voice assistance on a monthly basis in the US, which is over a third of the nation's total population, and more than half of all mobile users are now engaged with voice search technology.

Consider the keywords in order to optimize for voice search. Identify longer phrases in everyday conversations that people use.

Voice searches, with longer, more natural-sounding phrasing, tend to do better.

Google EAT will play a bigger role


The E.A.T. concept stands for Expertise, Authority and Trust.

This concept helps determine if a web page has useful quality content.

It is reasonable to say that Google will soon be able to calculate EAT with some confidence, with the help of AI and an ever-growing information graph.

You must keep E.A.T. in mind while writing your content which must be backed up with statistics and facts and you must have your backlinks from authoritative sites.

Local SEO will grow increasingly challenging


It is already extremely necessary to optimize for local search. But in 2021, if you do not make it a key priority, you could be left behind by your competitors.

You must regularly write and post new local content like blogs and how-to guides

You should get your back links on other local business sites

Make sure you’re listed in Google My Business

You must add a link to your business on Google Maps

Mobile-Friendliness Will Impact Search Engine Rankings


You have to ensure that Google can crawl your URLs to make sure your website is user-friendly, so make sure that you do not have a "disallow directive" in place. 

Google has prepared a detailed checklist of everything you need to plan for when making the transition if you are one of those websites that still hold on to mobile optimization.

Don’t worry, the bulk of the work can usually be done by simply switching to a responsive theme.

Mobile SEO is the key to the success of your plan and will become even more important in 2021.

This is because the number of people on smartphones who access the internet does not stop increasing.

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